🧠 I’ve been thinking about the sunk cost fallacy… Often when we’ve invested time and money into something we follow through with it. Even if the cost outweighs the benefit. Like when I was recently 30 minutes into a film I wasn't enjoying. Instead of switching it off, I continued watching because I was already a third of the way in!
It’s easy to let this happen on a much bigger scale in our lives. Like persisting with a career, training programme or business model you know isn’t right. Just because you’re already ”too far in”. Or continuing to invest in a broken friendship because walking away would “feel like a failure and there’s a lot of history there.”
📢 Ask yourself: Where am I still investing time and effort that isn’t bringing satisfaction? Changing tack might feel difficult in the short-term. But long-term it pays to get rid of dead weight.
💡The revelation: In economics, a sunk cost is a past cost that has already been paid and cannot be recovered. So, we should ignore it when we make decisions. Changing course creates far more value than continuing on the wrong path.
💛 Product I’m loving: Viridian’s High Potency Magnesium (£10.36) is proving a game-changer for my sleep and muscle cramps. Magnesium deficiency is surprisingly common thanks to depleted soil quality, stress, and our dependence on processed foods. Known as nature’s tranquilliser, it supports the nervous system, fights fatigue and aids sleep. There are tons of supplements that claim to do this; this is the real deal.
Thanks for being here,